Design & Branding

Brand Identity

I played a pivotal role in shaping the visual identity of the brand across various platforms. I collaborated with cross-functional teams to create impactful branding materials, including logos, marketing collateral, and digital assets.

Web Design

I leverage my expertise in digital media to produce visually compelling content for online platforms, contributing to the brand's online presence and audience engagement.

I led the redesign of the AltFi homepage, optimising user experience and enhancing brand visibility. This involved conceptualising and implementing a user-friendly layout, intuitive navigation, and visually appealing elements to captivate visitors

I crafted captivating event pages, designing eye-catching graphics and interactive features to promote upcoming events and drive attendee engagement.

Lastly, I curated the Fintech Index page, presenting complex financial data in a visually accessible manner, facilitating user understanding and navigation through interactive charts and intuitive design elements.

Through these initiatives, I contributed to elevating AltFi's digital presence and fostering meaningful interactions with its audience.

Social Media Refresh

Researched into current trends to understand how to effectively deliver content in a short form. Optimised profile visuals, ensuring they align with current trends while capturing the essence of our brand.

Designing attention-grabbing content posts involved synthesizing information into concise and visually compelling formats, catering to the preferences of our audience.

Developed branded visual templates based on insights from research, creating a consistent and impactful visual language across our social media platforms.

I was responsible for creating a diverse range of materials for the brand's social media platforms. This included designing engaging carousels featuring informative content and captivating visuals to showcase the brand's expertise in the fintech industry.

I aimed to enhance AltFi's social media presence and engage with the audience in meaningful ways, leveraging various content formats to cater to diverse preferences.

Publication

I oversaw the launch of Altfi Financial Innovator’s pilot issue, which featured innovative design and cutting-edge financial insights. I curated a visually captivating experience, paying attention to every detail from layouts to typography, to inform and inspire.

Additionally, I redesigned our quarterly in-house report, increasing readership and sponsorship through strategic improvements and rebranding. The revamped report showcased our financial expertise with a visually engaging design.

Event Design

As the lead designer for AltFi’s events, my responsibility was to oversee all design aspects to ensure a cohesive and impactful visual experience. This included creating event graphics and designing immersive stage backdrops while maintaining consistency with AltFi’s brand identity.

Design Strategy

Brand Consistency

Developed brand guidelines that outline visual elements, such as logos, colors, and typography, to ensure consistency across all design assets.

This streamlines the design process, enhances collaboration, and empowers team members to produce effective designs that reinforce the brand's identity.

User-Centric Design

Conducted research like surveys and Team collaboration to grasp user needs.

Using feedback from usability testing to refine designs. This led to a improved user satisfaction and higher chances of product success in the market.

Time-Efficient Design

Utilised design tools and software that streamline workflows, such as Adobe CC, to increase efficiency and productivity.

Implementing project management tools, like monday.com, to organise tasks and deadlines, facilitating effective time management.