Design Strategy

I thrived in a fast-paced environment, juggling multiple design projects from conception to completion. Always meeting deadlines and delivering high-quality work, I fostered strong relationships with internal teams and clients to understand their needs and goals. This allowed me to present compelling design ideas, gather valuable feedback, and produce final deliverables that resonated with the target audience. I adeptly crafted visually-appealing graphics for a variety of mediums – print, digital, and social media – all while ensuring strict adherence to brand guidelines. Through collaboration with diverse teams, I played a key role in maintaining a consistent brand identity across all materials and platforms.

Designing Business Goals

I led a meeting with key stakeholders to discuss business goals, focusing on objectives and exploring solutions. Through active listening and open communication, I gained valuable insights to align design strategies with the vision, ensuring our creative solutions met their needs effectively.

Objectives

Solutions

Increase website traffic and newsletter users

Better UI/UX experience
Optimize navigation
Engaging Landing Pages

Increase social media followers and engagement

Optimize Profile Visuals
Attention-grabbing content posts
Branded visual templates

Increase digital publications

Visual Branding and Consistent Design
Design interactive elements
Accessible on multiple platforms

Homepage Redesign

I worked on improving the user experience to build more trust with our audience. This involved improving navigation and optimising landing pages to help users quickly find relevant content and make informed decisions about what to read.

I also focused on increasing our revenue by improving our advertising capabilities and performance, including making the most of billboard ad space.

In order to increase engagement and click-through rates, I prioritised creating engaging landing pages that give users a preview of the content they are about to read.

Before

After

Key Changes

Utilising billboard ad space to increase revenue.
Optimising navigation for improved user experience (UX).
Adding nine stories with thumbnails for increased engagement and CTR.
New Categories area and labels for sponsored content.
New ways to subscribe to newsletters
More Ad space opportunities

Whats next?

Include updating our digital ad offering to provide better value to advertisers, planning a secure login model for users, and revamping ETF Stream homepage to enrich user experience and increase engagement.

Social Media Refresh

Researched into current trends to understand how to effectively deliver content in a short form. Optimised profile visuals, ensuring they align with current trends while capturing the essence of our brand.

Designing attention-grabbing content posts involved synthesizing information into concise and visually compelling formats, catering to the preferences of our audience.

Developed branded visual templates based on insights from research, creating a consistent and impactful visual language across our social media platforms.

I took the lead in creating a diverse range of assets, including carousels and animated graphics, to enhance our social media presence. These assets were carefully templated, making it easy for the team to update content seamlessly for various promotional purposes.

Using animated GIFs in our promotional materials has increased engagement, downloads, and readership for our monthly E-magazine, ETF Insider.

Each asset was equipped with a unique URL, which allowed us to monitor engagement metrics such as click rates effectively. This approach helped us assess the performance of our assets and make data-driven decisions to optimise our social media strategy.

Publication

I brought the monthly magazine, ETF Insider, in line with the core branding, it was necessary to ensure consistency in the overall look and feel.

The magazine had moved from the brand’s visual identity, which led to the creation of a comprehensive brand guidelines document.

This effort ensured that all products and events offered by ETF Stream followed the established brand standards, effectively bringing the brand’s image together across multiple platforms and strengthening its identity in the market.

Key changes:

Standardised logo to align with brand guidelines
Streamlined font sizes and reduced layer effects
Improved image clarity for monthly themes

Recently, we integrated Ceros into our workflow to enhance the delivery of digital content, aiming to distinguish our brand from competitors.

Currently, our special reports are presented in traditional PDF format, which has not yielded the desired engagement. Over the past three months, I have dedicated efforts to revamp layouts and structures to elevate the user experience for all in-house reports.

This platform has not only facilitated a more engaging reading experience but has also provided opportunities to explore additional ad spaces, thereby boosting revenue from sponsorships.

Event Design

I made it a priority to design memorable experiences that would give maximum brand exposure. To achieve this, I ensured that all event elements were structured consistently to maintain brand consistency and reinforce our identity.

Using a mixture of patterns and imagery, I created a thematic approach to the event design, enhancing its visual appeal and creating a cohesive brand narrative. Also, I focused on crafting visually appealing and cohesive design elements for signage, promotional materials, and digital assets.

This helped ensure that our brand identity was seamlessly integrated throughout the event, amplifying brand recognition and leaving a lasting impression on attendees.